General Manager, North America

Reporting directly to Chairman, lead North American business including Marketing, Finance, Sales, and R&D teams. Opened new headquarters, and established business license, California registration and seller’s permit, allowing company to operate legally in the U.S. Created employee handbook, policies, insurance, 401K plan, and implemented systems to support payroll, benefits and accounting. Oversee external positions including legal, accounting, design, compliance, and broker/distributors.

• Launched new brand Scrubber, a probiotic and high fiber beverage, in under nine months, now in over 400 stores in NYC and 100 stores in Los Angeles.

• Spearheaded user trials to validate product efficacy, market research on consumer interest, and retailer research to confirm product market viability.

• Led the strategic development, management, and enhancement of owned website properties, driving a 25% increase in web traffic and significantly improving user engagement and time on site through innovative UI/UX improvements.

• Developed and implemented advanced SEO and SEM strategies, leading to a 27% increase in organic search traffic and a 18% reduction in cost-per-click for paid media campaigns, aligning with overall marketing objectives.

• Gained increased brand exposure to over 10 million people by establishing e-commerce for product through Shopify branded website, Amazon, Walmart.com, and Rangeme.com – a wholesaler website used by Target, Walgreens and CVS.

• Avoided three years of corporate penalties by clearing up company’s IRS collections status.

Vice President, Sales & Marketing

Lead strategic planning for account growth, channel conflict management, international strategy, and R&D for sustainability efforts. Conduct daily P&L reviews based on accounts, marketing and third-party teams. Manage $4 million in advertising/media budgets and report to General Manager.

• Fostered sales to over $30 million from under $250,000 by utilizing existing products and relationships to garner placement and broaden distribution, developing new retailer relationships, and creating new products and categories.

• Recruited, trained, and mentored a talented team of digital marketing professionals, fostering a collaborative environment and implementing software solutions such as Klaviyo, HubSpot, and Hootsuite. This resulted in a 42% boost in campaign effectiveness

• Spearheaded digital marketing efforts across Facebook, Twitter, Instagram, and YouTube, achieving a 53% growth in social media followers and a significant increase in consumer engagement through targeted content and strategic advertising.

• Grew ecommerce to over $10 million from $0 through SEO, PPC, earned media, paid media, and influencer marketing development.

• Drove over $1 million in sales, championing both made in USA and biodegradability efforts for Raptic through Amazon, RapticStrong.com, Best Buy, and Verizon by launching the first made in USA biodegradable phone case in the market.

• Drove $500,000 in sales in the first six months of the Noémie product launch by expanding product offerings 5x in first year, becoming the top iPhone 13 model series cross body case on Amazon in five months, after never having launched a product under this brand.

• Produced $100,000 in sales in under six months by opening the UK market for Raptic phone cases by researching, contacting, and developing a relationship with a new distribution partner.

• Grew 50% in four years by overseeing the global sales organization including Australia, Israel, EU, Mexico and Latin America, training and guiding the sales team on marketing pitches to garner new placement and greater market share in each territory.

• Accomplished over 10% operating profit in three of last five years (including Covid years) by improved and more collaborative forecasting to reduce air shipments vs. ocean freight.

• Achieved status as climate neutral/carbon neutral by establishing Raptic brand as aligning with current social consciousness.

• Broke into the top 100 items on Amazon.com by launching new SEO, PPC, and display advertising strategies, representing the only product to maintain MSRP in the top 100.

Director, Sales & Marketing

Led 3PL and distributor relationships and a team of four. Managed product line retail sales and marketing for Americas, EMEA, and eCommerce sales for Americas, EMEA, and Japan. Focused on aligning the distribution network and strategy, increasing retail presence and brand awareness, and growth plans. Created go-to-market and product roadmap strategies. Defined and executed growth strategy while maintaining brand reputation, pricing integrity, and channel conflict measures. Launched the first X-Doria product line. Reporting to the General Manager, managed a $500,000-$1 million annual advertising and marketing budget.

• Accomplished $30 million in sales by managing relationships with tier-one US and Canada accounts Walmart, Target, Best Buy, Meijer, The Source, and telecommunication accounts Verizon, T-Mobile, and Rogers.

• Drove sales to over $10 million in six years (from $0) while maintaining profitability by managing internal eCommerce specialists to build the online presence of Raptic and Noémie.

• Realized $3+ million annually in special marketing/placement programs and increased brand presence by building in-store awareness and performance globally in retailers, including FNAC, MediaMrkt, GDT, Harvey Norman, JB Hi-Fi, Bic Camera, and managing sales rep firms for placement, sell-thru, and account marketing efforts.

• Accomplished $2 million in annual sales and #1 market share by developing and launching Apple Watch accessories at Best Buy to take a leadership position in smartwatch protection sales.

• Reached 80% inventory under 180 days by ensuring proper product allocation, inventory management, and distribution to tier-two and -three accounts utilizing efficient and effective forecasting and by partnering with the supply/demand planning team.

• Achieved share of voice of over 20% and maximized consumer awareness in a space that has over 50 different relevant brands by coordinating with PR, influencer, and advertising agencies around new product launches.

• Delivered over 10% operating profit by defining the brand position, strategy, and unique selling proposition for Raptic brand globally.